I must have seen 4 or 5 advertisements trying to get you (and me) to switch banks. I don’t know about you - but moving my banking business is a huge pain in the ass! So as a result I don’t pay much attention to adverts from banks...
I only change banks if I absolutely have to, usually. I mean if I’m moving...or something along those lines. And with the proliferation of internet banking, I don’t know if I’ll ever need to change again.
Main reason I’d switch from one to another is if the bank I’m using pisses me off royally, which has happened a few times.
So how about you? Does bank advertising induce you enough to switch? Or does it need to be a major event that forces it?